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Zihuatanejo-Ixtapa, Troncones and Barra de Potosí on the Costa Grande of Guerrero, Mexico

Zihuatanejo Mexico

Posts Tagged ‘FONATUR’

Summer Camp is OVER in Zihuatanejo-Ixtapa

A chaise lounge sits empty

A chaise lounge awaits a sunbather – click to enlarge

The summer vacation period in Mexico ended yesterday and today millions and millions of children returned to classes across the country. In Zihuatanejo that meant walking to school in a light drizzle for many students. It also means streets, hotels and beaches void of tourists. An unsettling occurrence for local business and lodging owners.

More and more I think it becomes apparent to lots of local businesses that opened up here in the past decade that not only is Zihuatanejo saturated with folks looking to live off tourism, but that the government’s efforts at promotion, what little they’ve done, has completely changed our tourism, especially during the summer vacation period.

Squatters atop hill at La Majahua

New squatter lodgings at La Majahua – click to enlarge

It used to be that we had a decent mix of day trippers who came by bus, car and truck and more affluent tourists who occupied local luxury homes and lodgings. But between the hotels in Ixtapa changing their marketing strategy to almost exclusively all-inclusive seeking a class of tourist with less purchasing power, effectively charging rates that the predominantly non-corporate owned Zihuatanejo lodgings simply can’t compete with, and the government’s almost exclusive promotion of “social tourism” (the folks who come in tour buses for a day at most) we now find that all of us who live and have businesses here can no longer make a sustainable living from the tourists we’re getting. In spite of this new reality, FONATUR, who for years hasn’t been able to find buyers for the lands they’ve developed for sale, continues allowing megaprojects to wipe out natural areas and privatize beaches on the one hand while FIBAZI does similarly with squatters on the other, selling Zihuatanejo’s ecological zones for political expediency if not also personal profit. The squatters of course can’t find work and the megaprojects of course can’t find buyers, but with developers that isn’t the point. They build, they get paid, they move on to repeat the process. Similarly, many squatters get their stolen land and sell it for a huge profit and move on to repeat the process.

Unfortunately with the change of political fortunes underway, no one is doing anything. It’s almost like, no it’s definitely like there is NO GOVERNMENT (except of course they still want to collect taxes).

Tourists at Las Gatas Beach

Tourists enjoy a lovely day at Las Gatas Beach – click to enlarge

Lots of folks from other places sure want to live off the Zihuatanejo cash cow, but it seems no one wants to do the real work of getting folks to come here, no one seems to want to engage with potential tourists, to answer their questions that help them make the decision to take their vacations here. Even the airlines seem to be conspiring against us. So I plug away here and there trying to keep Zihuatanejo in people’s thoughts, answering questions and hopefully projecting the image of a place folks will want to visit for their vacation. But man, do I ever feel like the little Dutch boy with his finger in the dike: alone in my efforts to try to salvage Zihuatanejo’s tourism and attract newcomers with the spending power needed to help at least some of us make ends meet.

Good-bye SECTUR!

The proposed disappearance of the Secretaría de Turismo (SECTUR) announced by Presidente Calderón this week has drawn criticism from several locals in the tourism sector, but personally I’ve always thought SECTUR to be a waste of public resources. It’s time for us to stop allowing others to do the work we should be doing.

The paternalistic approach of SECTUR has incapacitated us locally and made us dependent on their outside help, but no outsider or bureaucrat in Mexico City is going to promote us or look after our interests better than we can ourselves right here in Zihuatanejo-Ixtapa.

Among all the millionaire businesses such as luxury hotels, tour operators, developers, restaurants, time shares, and others (including FONATUR), it’s time they pay the tab for all the milk they have been suckling from our cash cow. As the popular Mexican song goes “toma chocolate, paga lo que debes”.

Personally, I have dedicated over 12 years promoting our tourist destination by means of my own personal website as a service for the community without selling any advertising space, paying the costs from my own pocket and with my own time. Now through my website I have “primary contact” daily with over two thousand people, and over a thousand of them visit my Message Board daily finding answers to their questions. I seek no rewards or public recognition from politicians or anyone. I do what I do out of love for my community. So, if I can do this without seeking personal gain then I believe others can do so whether it be for love of money or simply to promote their own interests or perhaps for other reasons. It’s time others raised the torch and assumed their responsibilities to promote our destination as an integral entity instead of only seeking benefits for their own businesses.

Unfortunately, in the last few decades almost all the promotion by the government has been principally for Ixtapa, and its businesses have benefitted from their proximity to Zihuatanejo without having to give anything in return except perhaps to pay the meager wages of some of their employees, many of whom aren’t even locals but were brought here or have come here from other places. Zihuatanejo, the original attraction, and I would say the main attraction, has practically been forgotten by them, but the time has arrived to work together if we want to survive this economic crisis and the changes to our reality.

The State of Guerrero’s Secretaría del Fomento Turístico (SEFOTUR) has not helped us either, and the governor should immediately fire its director, Ernesto Rodríguez Escalona, and appoint someone more capable and who has love for our state. Someone who will promote all the attractions of our state instead of just receiving a juicy paycheck and looking out for his own investments in Acapulco. Someone who won’t make such stupid declarations as Mr. Rodríguez did by telling tourists not to come to Guerrero when the A/H1N1 flu broke out. In that instant the governor should have fired him.

First, we need to get our house in order, a job that does indeed correspond to the government. Then we need to work to invest in our own future instead of leaving it to outsiders and “public servants” whose interests are very distinct from ours.

So let’s get to work friends and neighbors! Let’s see how brightly Guerrero truly shines!